Businesses are facing unprecedented change as the world grapples with a pandemic and the ensuing economic fallout. While content marketing may not be top of mind, Andrea Aker explains how it can be a serious asset during these high-pressure, high-stress times in her latest article for Green Entrepreneur.
In the article, Andrea outlines four ways content can be indispensable in continuing to engage, inform and connect with target customers. Customers may be looking to businesses for a sense of reassurance and information – your content marketing can be a go-to resource for relevant updates, a sense of community and needed answers. Content marketing is a tried-and-true method for meeting these needs, during a pandemic or not, while also contributing to long-term benefits like SEO.
Andrea leads Aker Ink PR & Marketing, a firm with deep knowledge of the cannabis industry and how to implement content strategies with thought, sensitivity and expertise to achieve business goals.