Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely intersect? In an article for Az Business, Aker Ink Content Specialist Taylor Haynes explains how this siloed approach could result in missed opportunities to attract customers, earn loyalty and boost sales.

Taylor urges businesses to view their content as an indispensable sales tool. Companies can improve and expand sales-enabled content by exploring a variety of channels and mediums, matching content to the customer’s journey and responding to performance analytics. Further, Taylor recommends strengthening interdepartmental communication to brainstorm, ask questions and streamline processes.

Ultimately, providing sales teams with high-quality and relevant content benefits both employees and customers. With Aker Ink’s content marketing services, businesses of all sizes can expand outreach, attract leads and build customer loyalty.

Read the article here.