Having embraced marketing and digital strategies over the last decade while cementing a reputation for excellence in serving B2B clients, boutique agency Aker PR & Marketing has hired Valliere Jones to plan and execute public relations campaigns that integrate with company’s marketing capabilities.

“Aker Ink serves clients in highly technical or specialized industries—finding someone who can turn difficult concepts into easily understood, relatable materials is a challenge,” said Aker Ink President Andrea Aker. “We knew Valliere’s proven track record in executive communications and thought leadership, as well as her strategic planning and media relations abilities, would be a tremendous asset—so we created a position to leverage her strengths.

Valliere, a public relations agency veteran with more than 25 years of experience at global, regional and local firms, will also supervise and mentor the agency’s account executives and coordinator.

“Aker Ink is known for its content marketing prowess; writing is an integral part of the services we provide,” Andrea said. “With a wealth of expertise in a wide variety of writing styles—everything from short social media posts to case studies and bylined articles—Valliere is perfectly suited to coach our junior staff and help them hone their writing skills.”

Leaving For Immediate Release, the public relations consultancy Valliere founded 18 years ago, was not a decision made lightly.

“I absolutely loved serving 30 different companies as an independent practitioner over the years, but Aker Ink is such a perfect professional and philosophical fit—its core values dovetail with mine and I’m excited to work with its roster of high performing clients and partners,” she said. “The opportunity to broaden my skills while collaborating with an incredibly talented team was too good to let pass!”

A former National President of the Public Relations Student Society of America and graduate of Brigham Young University’s renowned PR program, Valliere has joined the American Marketing Association to further expand her abilities. She has lived in Gilbert for 21 years; her many hours of service as vice president of Gilbert Sister Cities reflects her passion for community involvement and volunteerism. She currently serves as president of her church congregation’s women’s organization and is mother to 20-year-old Bryson, a missionary stationed in Montenegro.