Effective social media campaigns contribute to brand awareness, thought leadership and sales conversions. With an increasing number of companies turning to Aker Ink for targeted social media outreach, Aker Ink hired Tatum Shacklett as Social Media Strategist.

Tatum is responsible for developing and executing all facets of organic and paid social media campaigns, including content development, community management, campaign conception, measurement and analysis. Additionally, she is overseeing all facets of influencer marketing strategies, from program management and analysis through engagement and promotion.

“Tatum’s understanding of analytics and ability to develop data-driven campaigns is crucial for helping our clients get the best return on their investment and ultimately make better decisions,” said Aker Ink President Andrea Aker. “She brings the right strategic mindset, experience and fresh perspective to support our integrated approach and navigate the nuances between B2B and B2C campaigns.”

Prior to joining Aker Ink, Tatum honed her social and digital skills at a New York City agency. She has a bachelor’s degree in Communications from Arizona State University, as well as HubSpot certifications in Facebook Ads and Inbound Marketing.