Effective social media campaigns contribute to brand awareness, thought leadership and sales conversions. With an increasing number of companies turning to Aker Ink for targeted social media outreach, Aker Ink hired Bianca Martinez as Social Media Strategist.
Bianca is responsible for developing and executing all facets of paid and organic social media campaigns, from concept development through execution and analysis. She will guide a wide range of B2C and B2B strategies, infusing originality with a data-driven approach.
“Bianca’s understanding of analytics and ability to develop data-driven campaigns is crucial for helping our clients get the best return on their investment and ultimately make better decisions,” said CEO Andrea Aker. “She brings the right strategic mindset, experience and fresh perspective to support our integrated approach and navigate the nuances between B2B and B2C campaigns.”
Prior to joining Aker Ink, Bianca launched the social media team at a digital marketing agency in Phoenix, where she trained, developed and organized the department from top to bottom. Before that, she served as an Account Executive with Yelp, guiding companies with their online presences.
Learn more about Bianca’s background, specialties and fun facts.