A respected mainstay in Arizona’s healthcare commercial real estate scene, Trisha Talbot turned to Aker Ink for PR strategy and execution to position her new real estate investment services firm, DOCPROPERTIES, among physicians and investors.
After developing messaging that communicates DOCPROPERTIES’ value to target audiences and a strategic PR plan for reaching them, we secured DOCPROPERTIES a spot on AZRE’s 2022 Top Commercial Real Estate Companies to Watch list and 2022 commercial real estate outlook, along with additional stories in AZRE, Commercial Executive Magazine and KTAR. Additionally, our strategy has included email and digital outreach, reinforcing the firm’s expertise and thought leadership.
“Successfully launching a new company requires a multi-faceted approach to PR that reaches audiences in a variety of ways — with public relations and digital marketing teams under the same roof, we provide DOCPROPERTIES with a seamless, cohesive experience that has already generated results in the first few months,” said Aker Ink CEO Andrea Aker. “Raising awareness of Trisha’s dynamic background and expertise is rewarding, and we’re excited to tell her story.”
What’s next? Aker Ink will continue media outreach with local business and highly targeted trade media, in addition to pursuing awards and speaking engagements.
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