Knowing many of its readers are unsure how to move forward in a volatile climate while remaining sensitive to the pandemic, In Business ran an article from Aker Ink President Andrea Aker offering communication advice.

In “Are You Pivoting or Freezing?,” Andrea asserts that the need for a true pivot has never been more critical for businesses. She also explains how businesses can proactively respond to crises, rather than becoming paralyzed and, therefore, falling off their audience’s radar. Effectively forging ahead involves reassessing customer needs, defining message points and honing an online presence. Through a thoughtful, thorough and strategic approach to communications, businesses can maintain their presence and profitability, while remaining sensitive to world events.

At the helm of Aker Ink PR & Marketing, Andrea has guided companies of all sizes in increasing brand awareness, enhancing thought leadership and generating leads.

Read the full article here.