Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights on opportunities and digital marketing trends in 2021. Andrea identifies two crucial trends shaping the business world: Consumers seeking more meaningful connections and a reliance on digital tactics and communication channels to connect with target audiences.

Andrea outlines how businesses can foster meaningful connections in a digital environment. Although there is no one-size-fits-all approach, she says businesses should act now to establish these crucial relationships. Pivotal steps include:

  • Revisiting an audience’s needs and pain points
  • Adapting product or service positioning
  • Upgrading the business website to better serve today’s customer
  • Investing in digital engagement strategies that support meaningful connections

Andrea ends the article on a hopeful note: In the coming months, there is ample opportunity to build business and connect with new customers, even if the platform or mode has changed.

With creativity and keen business sense, Andrea helps companies of all types break barriers, engage with new audiences and exceed lead generation goals.

Read Andrea’s article here.