In the nonprofit world, an organization’s sustainability is linked to community support and awareness. Yet with limited budgets and resources, achieving widespread awareness can be challenging.
Andrea Aker recently presented to a group of Valley nonprofit leaders about the fundamentals of media relations, offering guidance on story identification, the concept of “newsworthiness,” outreach tips and proven strategies for building long-term relationships.
“Telling Your Story Through Media” was part of the Full Circle Accelerator Program, hosted by Social Venture Partners Arizona, which aims to educate, engage and mentor hand-picked nonprofit leaders in the Phoenix area over the course of a year. They gain access to numerous workshops and trainings spanning strategy mapping, financial diversification planning, communications and more.
Andrea is a long-term partner and philanthropist with SVP Arizona, which is an organization that takes a venture capital approach to funding local nonprofits. She has assisted the organization in numerous capacities over the years, previously serving as a board member, aiding the grantor process and supporting fundraising events.