During an economic downturn, companies that use data-driven insights to tailor their marketing and advertising efforts — rather than retract these efforts — have a unique opportunity to capture competitor market share and position themselves for growth.  Writing for Phoenix Business Journal, Andrea Aker shared key considerations for reassessing marketing strategies amid economic instability.

Andrea noted that increased growth and awareness are very possible during a recession, but this requires a highly focused strategy. She suggested businesses evaluate their digital foundations, amplify lead generation and conversion efforts, and reassess their products, services and incentives, among other recommendations.

With creativity, keen business sense and two decades of marketing, PR and media experience, Andrea helps companies of all types break barriers, engage with new audiences and exceed lead generation goals.

Read Andrea’s full article here.