On Dec. 12, Aker Ink President Andrea Aker presented media outreach best practices to participants in Scottsdale Leadership’s Core Program, Class 29. She educated participants about the concept of newsworthiness across outlets and platforms, as well as the components of effective and desirable news stories. The information will help class members secure media coverage for a series of charitable projects aiding Scottsdale residents in need.

Andrea graduated the core program in May 2014 as a part of Class 28, joining more than 900 community-minded alumni who serve in leadership roles for civic, business and philanthropic organizations in Scottsdale and around the state.

The National Community Leadership Association recognized Scottsdale Leadership as one of the top five leadership programs in the country. The organization has also been inducted into the Scottsdale History Hall of Fame and is a recipient of the Scottsdale Area Chamber of Commerce Sterling Award.