Covid-19, #BlackLivesMatter, #MeToo, climate change and other societal turning points transformed how businesses operate. Some struggled how to communicate their efforts to change, facing backlash that left others wondering whether they should say anything at all. Writing for Phoenix Business Journal, Aker Ink President and CEO Andrea Aker discussed the importance of asking four important questions to examine culture, practices and processes.

Highlighting the need for auditing internal and external communications, social media, customer service activities, HR practices and other materials, Andrea also addressed the importance of including diverse voices in the process to ensure a company effects positive, meaningful change.

Since founding Aker Ink in 2007, Andrea has advised many companies on messaging and positioning. She has helped establish clients as thought leaders on a variety of topics, including corporate social responsibility.

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