How to Optimize Your Tradeshow Lead Capture Process
The days of scribbling down contact information in a notebook and collecting miscellaneous business cards in a fishbowl are long [...]
How to Navigate Data Privacy Laws to Target Digital Audiences in a Cookie-less World
By: Bri Gibson, Marketing Manager, Aker Ink Scott Bennett, Partner, Coppersmith Brockelman New data privacy laws and cookie bans [...]
What is an Email Drip Campaign, and When Does It Make Sense?
Marketing automation uses software to automate time-consuming and repetitive tasks, helping companies efficiently nurture leads and increase ROI. One of [...]
How to Increase Newsletter Subscribers
One of the most effective email marketing tactics for selling products and educating target audiences is a newsletter. To increase [...]
Four Ways to Reinvigorate Stale Customers with Email Marketing
Growing a high-quality, segmented email database can seem overwhelming or daunting at times, but the effort is always worth it. [...]
Why You Shouldn’t Buy Email Lists
Building a targeted and engaged email marketing list is time consuming. Many professionals wish they could simply click their heels [...]
Email Marketing Isn’t Dead, But Your Strategy Might Be
Email is an essential marketing tool for businesses, regardless of size or industry. According to a 2020 Litmus report, the [...]
Why Your Business Needs an Online Review Strategy
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are [...]
3 Easy Ways for E-commerce Companies to Automate Marketing Processes
The invention of the printing press in the 15th century enabled the rapid distribution of information and ultimately changed the [...]
How to Spot Fake Social Media Influencers
The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a [...]