SEO Misconceptions Explained: Are You Making These Mistakes in Your Strategy?
Ah, the mysterious world of search engine optimization (SEO). You’ve likely heard of this term, but what is it, exactly, [...]
Best Practices to Boost Your Personal & Professional LinkedIn Presence
Beyond the typical networking, resume assessments and industry insights, LinkedIn can also be a valuable tool for enhancing thought leadership [...]
The Ethics of ChatGPT: Could Bias, Misinformation & Plagiarism Compromise the Integrity of Content?
The latest innovation in AI chatbots, Chat Generative Pre-Trained Transformer (ChatGPT), is the most convenient, efficient and advanced model of [...]
AI vs. Human Content: Why Digital Tools Can’t Replace a Writer’s Touch
Artificial Intelligence (AI) has emerged as a groundbreaking tool to reduce operational, labor and cost demands for a wide range [...]
5 Often-Confused Brand Messaging Elements Explained
At the core of every strong brand lies an equally strong messaging framework. To help your clients and customers understand [...]
We Get It: The Importance of an Impactful & Relevant Tagline
Short, snappy taglines that give context into a business, its offerings and its mission can do wonders for increasing brand [...]
5 Reasons Why Content Marketing Is Key for Quality Customer Service
Exceptional customer service is critical to running a successful company — and it should be. Genuine relationships and strategic problem [...]
Grammar Matters: Why Seemingly Small Mistakes Can Plummet Professionalism & Sales
Picture this: You’re searching the web for a particular product or service, weighing your options and ultimately basing your decision [...]
6 Marketing Ideas for Healthcare Organizations That Want to Reach More Patients
Healthcare organizations face a unique set of obstacles in advertising, PR and marketing, from adhering to HIPAA and other regulations [...]
You’re Doing It Wrong: How to Screw Up Your Email Marketing Campaigns
Writing may be a subjective craft — but in the marketing world, there are some exceptions. Email campaigns, for one, [...]