Instagram Live: How to Plan, Execute and Succeed with This Social Media Feature
Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion [...]
What Small Businesses Get Wrong – And Right – When it Comes to PR
Small business owners understand the importance of promoting their products or services. They have to connect with potential customers in [...]
Lester Holt Emphasizes Importance of Journalism Education, Storytelling at 36th Annual Cronkite Award Luncheon
Lester Holt is the 2019 recipient of the Walter Cronkite Award for Excellence in Journalism. As a tumultuous [...]
Think Small for Big Results: The Business Case for Instagram Micro-Influencers
From fitness gurus and fashion icons to foodies and adorable animals, influencers have exploded on social media. If you are [...]
Your Digital Business Card: How to Boost Your LinkedIn Presence
When you meet a potential client or business contact, it’s common to exchange business cards. Yet today, that process has [...]
Why Your Company Needs a Messaging Framework
Ever feel like your company’s external messaging is disjointed? Maybe your competitive value is unknown or unclear to certain audiences? [...]
Credibility, Content and a Creative Mindset: Takeaways from PRSA’s Western District Conference
Hordes of public relations professionals, including Aker Ink Account Executive Taylor Holmes, descended on Phoenix for the Public Relations Society [...]
How to Make the Most of Your Next Tradeshow
Large or small, tradeshows can be effective for connecting with potential customers and networking with others in your industry. Exhibiting [...]
Why a Blog is Integral to Your SEO Strategy
It’s not enough for companies to simply have a website these days. A search engine optimization (SEO) strategy is critical [...]
How to Choose the Right PR Agency for Your Business
The search for a public relations and marketing agency can be daunting. With so many agencies boasting similar claims, it [...]