How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The [...]
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, [...]
A media interview is a lot like a date. It’s where you begin the process of building a relationship — [...]
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But [...]