Benefits and Downsides to Emoji Use in the Workplace
Emoji are having a moment. Those silly smiley faces 🤪 and funny graphics 🥸 we exchange in emails 📧, social [...]
Story Behind the Story: How Aker Ink Transformed a Nonprofit Credit Counseling Agency Into a Trusted, Sought-after Media Source
As a former journalist, I know the value of a good source. Someone who’s an expert in their field, understands [...]
You’re Doing It Wrong: 10 Steps to Write the Worst Blog Post Ever (And How to Fix Them)
Blogging is a critical content marketing strategy to build your business. Done well, it bolsters your reputation, showcases your thought [...]
Media Madness: Understanding the Psychology of Reporters
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline [...]
How to Weave Good Storytelling into Your Videos
Video didn’t just kill the radio star. It has taken over the world. People not only watch an exorbitant amount [...]
Aker Ink’s Sonnet No. 14, or Remembering an Unforgettable Year
Did you know 14 is the number of forgetfulness? It’s true, and this month we are celebrating a 14 we [...]
5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]
How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]