You’re Doing It Wrong: 10 Steps to Write the Worst Blog Post Ever (And How to Fix Them)
Blogging is a critical content marketing strategy to build your business. Done well, it bolsters your reputation, showcases your thought [...]
Media Madness: Understanding the Psychology of Reporters
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline [...]
How to Weave Good Storytelling into Your Videos
Video didn’t just kill the radio star. It has taken over the world. People not only watch an exorbitant amount [...]
Aker Ink’s Sonnet No. 14, or Remembering an Unforgettable Year
Did you know 14 is the number of forgetfulness? It’s true, and this month we are celebrating a 14 we [...]
5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]
How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]
9 Things You’ll Never Hear a Reporter Say
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The [...]
Don’t Panic: What Not to Do During a Crisis
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, [...]