The Story Behind the Story: Aker Ink’s Relationships, Creativity Get Retirement Community Air and Ink
Amidst a busy news cycle focused on wildfires and record-breaking heat, Aker Ink landed a series of media hits for [...]
The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication
Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts [...]
4 Things to Do Before Making Social Statements
The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events [...]
How to Ace Television Interviews in the Zoom Era
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump [...]
6 Things to Consider Before Sending Another Coronavirus Email
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes [...]
How to Win a Dustcatcher—And Why You Want One
When you walk into any advertising or PR agency, one of the first things you usually see is a wall [...]