6 Marketing Lessons from Campaign Signs
Every 17 years, Arizonans experience a particularly heavy cycle of noisy cicadas who leave a mess behind when they shed [...]
4 Tips to Weather Any Crisis (Including Ones in Russia)
In the weeks immediately following Russia’s invasion of Ukraine, hundreds of companies announced plans to pause operations and, in some [...]
Start 2022 Strong with Aker Ink’s Top 2021 Blogs
December wouldn’t be complete without retrospectives —whether it’s Time unveiling its Person of the Year or Spotify providing our personalized [...]
Aker Ink Shares Spooky Good Productivity Tricks and Marketing Treats
As children, there was nothing worse than getting a box of raisins while trick or treating. Unless it was Dots, [...]
The Story Behind the Story: Aker Ink’s Relationships, Creativity Get Retirement Community Air and Ink
Amidst a busy news cycle focused on wildfires and record-breaking heat, Aker Ink landed a series of media hits for [...]
The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication
Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts [...]
4 Things to Do Before Making Social Statements
The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events [...]
How to Ace Television Interviews in the Zoom Era
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump [...]
6 Things to Consider Before Sending Another Coronavirus Email
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes [...]
How to Win a Dustcatcher—And Why You Want One
When you walk into any advertising or PR agency, one of the first things you usually see is a wall [...]