A leading maintenance and parts supplier to the multifamily industry, AZP | Multifamily turned to Aker Ink for a public relations strategy that also supports the company’s search engine optimization efforts.
Considering AZP’s highly targeted audience across 13 locations in nine states and goals for expansion, we developed a PR plan focused on key trade and local media opportunities that will not only build the right awareness, but also provide the opportunity for quality backlinks that are an essential part of a company’s search engine ranking. In addition, we are helping the company make website improvements, initiate a blogging strategy and optimize content so it’s more attractive to both visitors and search engines.
Aker Ink CEO Andrea Aker asserts a thoughtful, strategic PR plan can be the tipping point for increasing traffic from Google and other search engines.
“We are helping companies break down the siloes between PR and SEO, bridging the technical, creative and critical-thinking skillsets that are needed to support faster growth and awareness,” she said. “In today’s digital-first world, it’s increasingly important for all PR and marketing functions to work together.”