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Authenticity Disclaimer: All blog content comes straight from the minds of real human strategists, writers and critical thinkers.

In Defense of the Em Dash: Why Real Writers Still Claim AI’s Favorite Punctuation

The Branding Mistakes That Cost Businesses Trust, Authority & Long-Term Growth

Google Ads for Healthcare Providers: Why Campaigns Demand a Smarter Strategy for Compliance, Targeting & Trust

lderly woman with cane on swing benefits from senior living advertising on social media

The Hidden Challenges of Advertising Senior Living Communities on Social Media

What Business Leaders Need to Understand About Search & Discoverability in the Age of AI

Where Does Your Brand Stand in AI Search? Find Out with Aker Ink’s GEO Readiness Audit

When AI Backfires: How Misuse Is Undermining Marketing Efficiency

Doctors in mask with vaccine in pop art style. Background in comic style retro pop art. Illustration for print advertising and web.

Balancing Conversions & Compliance: The Hidden Challenges of Healthcare Advertising on Social Media

Our Top 10 Blogs of 2025

2026 Hits Play: Aker Ink’s Top Blogs of 2025 (According to You)

What You Need to Know About Google’s AI Overviews

Are These Common PR Misconceptions Holding Your Business Back?

The Digital Visibility Dream: Why SEO & Google Ads Work Better Together

How to Leverage Social Media to Support Employee Recruitment

7 Reasons Why Your Meta Ad Campaigns Aren’t Working

Search Engine Optimization (SEO) vs. Generative Engine Optimization (GEO)

SEO vs. GEO: How Businesses Can Improve Visibility in AI Search

trade show checklist

More Leads, Less Stress: The Ultimate Pre & Post Trade Show Checklist

ux seo copywriting

Words Matter: Connecting SEO & UX to Tell a Compelling Story That Drives Website Conversions

Smart Recognition Real Results

Proof That Resonates: Why Awards & Recognitions Belong in Your PR Strategy

storylines featured

Break Through the Noise: Storylines That Catch a Reporter’s Eye

Google Ads Mobile Stock

Are Your Google Ads Campaigns Effective? Ask Yourself These 7 Questions

Microphone and Notebook

Insights from a Former Business Reporter Turned PR Pro: How to Become a Repeat Source

The Marketing Department Conundrum: Should You Enlist an Agency or Hire In House?

The Marketing Department Conundrum: Should You Enlist an Agency or Hire In House?

SEO Is Not Dead Featured

SEO Isn’t Dead…Just Different

2025 Marketing & PR Predictions

2025 Marketing & PR Predictions Every Business Leader Needs to Know

5 Signs It’s Time for a Website Redesign

It’s Not You, It’s Your Website: 5 Signs It’s Time for a Redesign

Hand pressing pause button on a rebrand idea

The Art of the Logo: When & Why to Redesign

thought leader featured image

What Does it Mean to be a Thought Leader (and How Do You Become One)?

linkedin algorithm updates

Here’s How to Navigate LinkedIn’s Most Recent Algorithm Changes

what journalists want and need from your interview

What Journalists Need & Want from Your Interview

a deep dive into media interview techniques

A Deep Dive Into Media Interview Techniques

SEO

SEO Misconceptions Explained: Are You Making These Mistakes in Your Strategy?

spam concept illustration.

Important 2024 Email Marketing Updates: Prepare for Stricter Anti-Spam Rules

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Marketing & PR Initiatives Entrepreneurs Should Prioritize in 2024

Pop Up Notice Example

When Does It Make Sense to Use a Website Pop-Up?

Tips for Remote Interviews

Zoom to Success: Insider Tips for Nailing Your TV Interview

Leverage LinkedIn as a tool to enhance thought leadership and grow your business with these social media strategy tips.

Best Practices to Boost Your Personal & Professional LinkedIn Presence

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© 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy

Aker Ink logoAker Ink logo

Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue.

Careers Media Resource Center

CONNECT

Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252

(480) 269-2291 Contact Us

SOCIALIZE

Certified Women's Business EnterpriseGoogle Certified Partner

JOIN OUR EMAIL LIST

Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings.

© 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy

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