4 Tips to Weather Any Crisis (Including Ones in Russia)

Avoid long-lasting reputational harm and weather any crisis with a solid plan that ramps up PR efforts.

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4 Tips to Weather Any Crisis (Including Ones in Russia)

In the weeks immediately following Russia’s invasion of Ukraine, hundreds of companies announced plans to pause operations and, in some cases, completely withdraw from Russia. Some did so immediately, while others responded after being listed on Yale professor Jeffrey Sonnenfeld’s “naughty or nice” list. Sonnenfeld and his team later recognized the question of

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