5 Things You Didn’t Know About Senior Copywriter Samantha Barraza

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Outside of work, she is a longtime gamer, pug parent, proud Spanglish speaker and much more. Here are five things you didn’t know about Sam. 1. Logging In for the Lore Sam’s love of storytelling started with a controller in hand. As a kid, she’d watch her dad play Halo and Ratchet & Clank, drawn in by the way action and narrative unfolded side by side. And that fascination with game lore stuck. These days, she games on a custom-built PC she assembled herself, using it to explore digital worlds and stay connected with friends across state lines. She also takes the lead on coordinating their annual meetups. Most recently, she wrangled the crew for a trip to Canada. 2. A Pug Named for the Stars Orion (or Ori) is Sam’s four-legged shadow. Named after the only constellation she can confidently point to, Ori’s been her sidekick since college graduation. Loyal to a fault and proudly introverted, he thrives on french fries and quiet time with Sam and her husband Mikey. Houseguests may get a polite hello, but Ori’s ideal night involves everyone heading out so he can reclaim the bedroom and nap in uninterrupted silence. And honestly, that’s pretty close to Sam’s dream night too. 3. Speaking with a Forked Tongue Raised on both sides of the Arizona–Sonora border, Sam speaks what many would call a bastard tongue. Spanglish has shaped how she communicates with the world for as long as she can remember. To her, it’s a cultural fingerprint, a “kind of” love letter to colloquial expression. That relationship with her hybrid way of speaking even inspired a personal essay that helped her land a college scholarship. She likes to think it’s a big part of why she can shift so easily between voices, whether for personal or professional projects. 4. Loving Animals Isn’t Just a Phase, Mom! Sam was the kind of kid who’d catch lizards at recess and come home with a roly-poly or two. Building ant farms out of old Tupperware and campaigning hard for any pet her parents might even slightly entertain were all regular pastimes. Over the years, she’s cared for fish, turtles, lizards, hedgehogs, cats and always a few dogs in the mix. Today, the animal obsession shows up in slightly more adult form: making her annual pilgrimage to the Phoenix Reptile Expo to admire the creatures. 5. Certified Coffee Connoisseur Since the days of tippytoeing to see what all the commotion was around her grandma’s dinner table — adults congregating, talking and sipping cafecito — Sam has been enthralled with coffee. In true Mexican form, her parents let her try it at an undisclosed (and probably questionable) age. She blames them now for the coffee station that’s taken over a corner of her kitchen. When she’s not dialing in her espresso at home, she spends most of her free time visiting local coffee shops, as well as her most-loved staples around the Valley. By Aker Ink | 2025-11-17T15:40:25-07:00 August 7th, 2025 | Culture | Comments Off on 5 Things You Didn’t Know About Senior Copywriter Samantha Barraza Related Posts Senior Account Executive Malory Knutson Joins Aker Ink to Fuel High-Impact PR Initiatives April 28th, 2026 Senior Content Manager Hannah Pollard Joins UMOM Young Professionals Board April 23rd, 2026 Aker Ink Strengthens Content, Digital & Creative Teams with Three Promotions February 20th, 2026 Aker Ink Elevates Client Services Team: Morgan Lentz Promoted to Account Manager, Sarah Brown Promoted to Senior Account Executive January 13th, 2026 Bri Grifo Promoted to Director of Marketing October 23rd, 2025 Aker Ink Three-Peats as Finalist Among Phoenix Business Journal’s 2025 Best Places to Work October 6th, 2025 Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. 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