Marketing Communications Best Practices | Aker Ink

Marketing communications audits ensure a company’s messaging keeps pace with a changing world; many businesses don’t take the time to conduct them.

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Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Previous Next Aker Ink Informs UpCity Readers on Marketing Communications Audit Best Practices Marketing communications audits ensure a company’s messaging keeps pace with a swiftly changing world, yet many businesses don’t take the time to conduct them — leaving myriad marketing benefits on the table. Writing for the UpCity, a national directory of trusted and credible B2B service providers, Aker Ink’s Content Manager Taylor Haynes educated business professionals on the finer details of marketing communications audits, including why they’re valuable, when they’re most appropriate and areas to examine during the process. Taylor says marketing communications audits are a crucial step in: Refocusing communications and re-establishing trust with a target audience following a crisis Uncovering areas that need to be updated prior to a rebrand Dispelling persistent confusion that’s stalling the sales cycle Responding to evolving industries and societal expectations With expertise, honesty and a detail-oriented approach, Aker Ink PR & Marketing helps businesses of all types through complex and lengthy audits. This process can establish a necessary foundation for long-term success. Read the full article here. By Aker Ink | 2025-11-17T15:41:33-07:00 February 1st, 2021 | Thought Leadership | Comments Off on Aker Ink Informs UpCity Readers on Marketing Communications Audit Best Practices Related Posts CEO Andrea Aker Breaks Down the Key Branding Challenges Businesses Face When Entering New Markets for Forbes Business Council July 20th, 2026 CEO Andrea Aker Explores the Future of Search in the Age of AI During AZIMA Panel May 29th, 2026 CEO Andrea Aker Outlines Key Elements of Auditing Brand Visibility in AI Platforms for Forbes Business Council April 27th, 2026 CEO Andrea Aker Breaks Down the Messaging Gap Behind Underperforming Marketing Campaigns for Forbes Business Council February 17th, 2026 CEO Andrea Aker Encourages Leaders to Make AI Visibility a Primary PR & Marketing Resolution in AzBusiness January 20th, 2026 Aker Ink Launches New Service to Help Companies Gain Visibility in AI Search Platforms December 3rd, 2025 Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies.  AcceptPrivacy Policy Go to Top