Andrea Aker on Post Crisis Communications | Aker Ink

In an article from Aker Ink President Andrea Aker offering communication advice, Andrea asserts that the need for a true pivot has never been more critical.

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Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Previous Next Andrea Aker Advises In Business Readers on Post-Crisis Communication Strategies Knowing many of its readers are unsure how to move forward in a volatile climate while remaining sensitive to the pandemic, In Business ran an article from Aker Ink President Andrea Aker offering communication advice. In “Are You Pivoting or Freezing?,” Andrea asserts that the need for a true pivot has never been more critical for businesses. She also explains how businesses can proactively respond to crises, rather than becoming paralyzed and, therefore, falling off their audience’s radar. Effectively forging ahead involves reassessing customer needs, defining message points and honing an online presence. Through a thoughtful, thorough and strategic approach to communications, businesses can maintain their presence and profitability, while remaining sensitive to world events. At the helm of Aker Ink PR & Marketing, Andrea has guided companies of all sizes in increasing brand awareness, enhancing thought leadership and generating leads. Read the full article here. By Aker Ink | 2025-11-17T15:41:39-07:00 April 24th, 2020 | Thought Leadership | Comments Off on Andrea Aker Advises In Business Readers on Post-Crisis Communication Strategies Related Posts CEO Andrea Aker Breaks Down the Key Branding Challenges Businesses Face When Entering New Markets for Forbes Business Council July 20th, 2026 CEO Andrea Aker Explores the Future of Search in the Age of AI During AZIMA Panel May 29th, 2026 CEO Andrea Aker Outlines Key Elements of Auditing Brand Visibility in AI Platforms for Forbes Business Council April 27th, 2026 CEO Andrea Aker Breaks Down the Messaging Gap Behind Underperforming Marketing Campaigns for Forbes Business Council February 17th, 2026 CEO Andrea Aker Encourages Leaders to Make AI Visibility a Primary PR & Marketing Resolution in AzBusiness January 20th, 2026 Aker Ink Launches New Service to Help Companies Gain Visibility in AI Search Platforms December 3rd, 2025 Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies.  AcceptPrivacy Policy Go to Top