About Andrea Aker
Andrea Aker is CEO and President of Aker Ink, one of Arizona’s leading integrated PR and marketing firms. An expert communicator and business strategist, she helps B2B and B2C companies nationwide navigate complex challenges, engage with new audiences and exceed lead generation goals. Andrea oversees agency-wide approaches to strategy, innovation and client service, ensuring every initiative is purposeful, impactful and aligned with greater business objectives. Read more.What Business Leaders Need to Understand About Search & Discoverability in the Age of AI
Sharp decline in website traffic over the last year? You’re certainly not alone. It’s no secret that generative AI platforms and search engine features like Google AI Overviews have dramatically and rapidly shifted consumer […]
By Andrea Aker | 2026-04-16T16:31:51-07:00 April 14th, 2026 | All Things AI, Strategy | Comments Off on What Business Leaders Need to Understand About Search & Discoverability in the Age of AI Read MoreWhen AI Backfires: How Misuse Is Undermining Marketing Efficiency
We love AI. As experts in our field, AI enables us to amplify our capabilities, extend our resources and create efficiencies that help us move faster. That translates directly to our clients, as they see […]
By Andrea Aker | 2026-04-01T13:14:07-07:00 March 26th, 2026 | All Things AI, Content, Strategy | Comments Off on When AI Backfires: How Misuse Is Undermining Marketing Efficiency Read MoreThe Marketing Department Conundrum: Should You Enlist an Agency or Hire In House?
It’s a question that leaders must grapple with throughout all phases of growth and maturity – when does it make sense to build the marketing team in-house, and when should you tap the expertise of […]
By Andrea Aker | 2025-11-18T13:18:44-07:00 February 20th, 2025 | Strategy | Comments Off on The Marketing Department Conundrum: Should You Enlist an Agency or Hire In House? Read MoreMarketing & PR Initiatives Entrepreneurs Should Prioritize in 2024
There are many demands on an entrepreneur’s time, and it can be difficult to focus on the future with so many fires to put out and opportunities to seize today. It’s a constant dance […]
By Andrea Aker | 2025-11-18T13:18:57-07:00 February 6th, 2024 | Strategy | Comments Off on Marketing & PR Initiatives Entrepreneurs Should Prioritize in 2024 Read MoreInsights from 15 Years of Building Businesses
When I started Aker Ink in July 2007, just months before the Great Recession rocked corporate America, I was dedicated to my independent practice and lifestyle. I didn’t have a long-term plan or vision for […]
By Andrea Aker | 2025-11-18T13:19:14-07:00 July 6th, 2022 | Culture | Comments Off on Insights from 15 Years of Building Businesses Read MoreNo Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year.
Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for the better. Businesses, too, experienced upheaval, growth and transitions while learning to cater to a new […]
By Andrea Aker | 2025-11-18T13:19:20-07:00 December 3rd, 2020 | Digital Marketing/Advertising, Strategy | Comments Off on No Going Back: Applying 2020 Marketing Lessons in a New Year Read MoreTricky PR & Marketing Concepts Explained in 140 Characters or Less
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and […]
By Andrea Aker | 2025-11-18T13:19:44-07:00 October 2nd, 2020 | Digital Marketing/Advertising, PR | Comments Off on Tricky PR & Marketing Concepts Explained in 140 Characters or Less Read More13 Hits for 13 Years: Andrea Aker Shares Highlights from the Aker Ink Journey
Running and growing Aker Ink is one of my life’s greatest joys. I wholeheartedly love my craft, our team and the incredible work we churn out for businesses of all types and sizes. I get […]
By Andrea Aker | 2025-11-19T16:53:58-07:00 June 30th, 2020 | Culture | Comments Off on 13 Hits for 13 Years: Andrea Aker Shares Highlights from the Aker Ink Journey Read MoreAker Ink Public Relations is Now Aker Ink PR & Marketing
When I founded Aker Ink in 2007, the PR and marketing landscapes looked very different. Many of today’s most relied upon tools and tactics were in their infancy, or they didn’t yet exist. These two […]
By Andrea Aker | 2025-11-18T13:20:10-07:00 October 7th, 2019 | Culture | Comments Off on Aker Ink Public Relations is Now Aker Ink PR & Marketing Read MoreAker Ink Marks 12 Years with New Team Members, Clients and Creative Milestones
I’m sending our clients, partners and supporters a virtual toast this month – we’re celebrating 12 years in business! While our longevity and experience are clear, I feel like we’re just getting started […]
By Andrea Aker | 2025-11-18T13:20:25-07:00 July 29th, 2019 | Culture | Comments Off on Aker Ink Marks 12 Years with New Team Members, Clients and Creative Milestones Read MoreHelping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue.
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Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue.
CONNECT
Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252
SOCIALIZE
JOIN OUR EMAIL LIST
Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings.
© 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy
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