The days of scribbling down contact information in a notebook and collecting miscellaneous business cards in a fishbowl are long gone. Merely hoping people depart your tradeshow booth with enough reason to make a purchase […]
By:
Bri Gibson, Marketing Manager, Aker Ink
Scott Bennett, Partner, Coppersmith Brockelman
New data privacy laws and cookie bans have altered the digital marketing landscape as we know it, and these changes will continue to affect how companies […]
Marketing automation uses software to automate time-consuming and repetitive tasks, helping companies efficiently nurture leads and increase ROI. One of the most common applications of effective marketing automation involves email drip campaigns.
A drip campaign refers […]
One of the most effective email marketing tactics for selling products and educating target audiences is a newsletter. To increase newsletter subscribers, you need to make the signup process easy, intuitive and offer value. Here, […]
Growing a high-quality, segmented email database can seem overwhelming or daunting at times, but the effort is always worth it. You’ll reap more awareness and sales with the right strategy. Yet along the way, some […]
Building a targeted and engaged email marketing list is time consuming. Many professionals wish they could simply click their heels and suddenly 10,000 contacts appear, but that’s just not reality. Despite what mysterious vendors promise […]
Email is an essential marketing tool for businesses, regardless of size or industry. According to a 2020 Litmus report, the return on investment has increased and companies are seeing a $42 return for […]
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are you wouldn’t make a decision without doing some research, and like 87% […]
The invention of the printing press in the 15th century enabled the rapid distribution of information and ultimately changed the world. Ever since its creation, the ability to spread information has only improved. Likewise, the […]
The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a $15 billion dollar industry by 2022. Yet as more companies seek […]
