Hannah Pollard | Aker Ink

In Defense of the Em Dash: Why Real Writers Still Claim AI’s Favorite Punctuation

Once upon a time, before the dawn of generative AI, the em dash (—) was hailed among journalists, writers and PR professionals as the world’s greatest gift to syntax.

It abruptly yet naturally broke up sentences […]

Google Ads for Healthcare Providers: Why Campaigns Demand a Smarter Strategy for Compliance, Targeting & Trust

When people are already searching for care online, Google Ads seem like an obvious next step for securing quick wins and new patients.

But these campaigns come with more strings attached than most. Google’s policies and […]

The Hidden Challenges of Advertising Senior Living Communities on Social Media

Advertising your senior living community on Facebook and Instagram (Meta) feels like a natural fit. The channels are visual, localized and widely used across generations, with 72% of U.S. adults over age […]

Balancing Conversions & Compliance: The Hidden Challenges of Healthcare Advertising on Social Media

Healthcare marketers often turn to advertising on Facebook and Instagram (Meta) expecting a faster path to more appointments and patients. Then, reality sets in.

Approval for these campaigns demands far more precision than the average ad […]

The Digital Visibility Dream: Why SEO & Google Ads Work Better Together

Boosting brand awareness and leads online doesn’t happen overnight, but it shouldn’t take forever either. That’s why the best strategies bridge both needs: quick visibility and lasting authority.

Two of the most powerful […]

7 Reasons Why Your Meta Ad Campaigns Aren’t Working

On average, Meta advertisers get $3.71 back for every $1 they invest . Impressive, right?

Not so fast. This stellar return on ad spend (ROAS) doesn’t happen by accident or without effort. […]

More Leads, Less Stress: The Ultimate Pre & Post Trade Show Checklist

With the right strategy and preparation, trade shows can be a lead-generating, brand-elevating, relationship-building machine for your business.

Nearly half of B2B marketers deem them the single best marketing channel […]

Words Matter: Connecting SEO & UX to Tell a Compelling Story That Drives Website Conversions

You’ve invested in a beautiful website. The design is clean. Branding is on point. Performance is high. But your traffic is stagnant, conversions are lacking and users appear confused. What gives?

Chances are, your copy isn’t […]

Proof That Resonates: Why Awards & Recognitions Belong in Your PR Strategy

Awards are more than just a pat on the back, a feature on your website or a dust catcher on your desk.

They’re proof points in sales conversations, impactful recruiting tools and door-openers for media interest. […]

Are Your Google Ads Campaigns Effective? Ask Yourself These 7 Questions

Google Ads campaigns can be a goldmine for achieving leads, sales or awareness — but only if you’re operating and optimizing in the right ways for your goals.

Paid search success […]

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Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue.

Careers Media Resource Center

CONNECT

Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252

(480) 269-2291 Contact Us

SOCIALIZE

JOIN OUR EMAIL LIST

Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings.

© 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy