Google has undergone a major AI upgrade that’s already changed how people find information online. Instead of showing a list of links at the top of the results page, it now generates quick, conversational summaries […]
Recruitment is a two-way mirror. Employers today are combing social media to size up candidates, but don’t forget, job seekers are peering right back.
The way people research and evaluate companies, products and services is changing fast. According to Forrester, 89% of business-to-business buyers now rely on generative artificial intelligence (AI) as a primary source of […]
We might not have a crystal ball to predict the future, but one thing’s clear: businesses that cling to outdated strategies will eventually find themselves obsolete. The fear of change is real, but stagnation is […]
Business leaders juggle countless priorities, and monitoring the health of their website often gets pushed to the bottom of the list. But your website is your 24/7 digital front door. If it’s underperforming, it could […]
While there’s far more to a brand’s identity than its logo, the importance of visual familiarity can’t be understated. According to a Promotique by Vistaprint survey in 2022:
There’s a time and a place for strategic website popups — just like a street vendor selling umbrellas on a sunny day that quickly turns grey, your customers won’t engage unless it makes sense.
In other […]
You’ve scored a Zoom-based TV interview — way to go! But wait, there’s a catch. Now, you’re not just the interviewee, but you’re also your own lighting, audio and make-up crew.
Fear not, this guide will […]
The era of stuffing articles with keywords like a Thanksgiving turkey is over. While traditional SEO tactics such as strategic keyword placement, meta descriptions and internal/external linking are still important, they no longer hold all […]
While today’s consumers have more healthcare options to choose from than ever, this overwhelming selection — coupled with high cost and limited access — has left many clinics in a marketing rut. Forward-thinking healthcare leaders […]
