Samantha Barraza | Aker Ink

The Branding Mistakes That Cost Businesses Trust, Authority & Long-Term Growth

Branding can feel surprisingly elusive. It’s easy to track sales and website traffic, but how do you measure whether people trust your business or understand why you’re the right choice?

When the signals are harder to […]

What You Need to Know About Google’s AI Overviews

Google has undergone a major AI upgrade that’s already changed how people find information online. Instead of showing a list of links at the top of the results page, it now generates quick, conversational summaries […]

How to Leverage Social Media to Support Employee Recruitment

Recruitment is a two-way mirror. Employers today are combing social media to size up candidates, but don’t forget, job seekers are peering right back.

More than half of candidates under age 45 now […]

SEO vs. GEO: How Businesses Can Improve Visibility in AI Search

Last Updated: July 28, 2026

The way people research and evaluate companies, products and services is changing fast. According to 6sense’s 2025 B2B Buyer Experience Report, 94% of business-to-business buyers seek answers […]

2025 Marketing & PR Predictions Every Business Leader Needs to Know

We might not have a crystal ball to predict the future, but one thing’s clear: businesses that cling to outdated strategies will eventually find themselves obsolete. The fear of change is real, but stagnation is […]

It’s Not You, It’s Your Website: 5 Signs It’s Time for a Redesign

Business leaders juggle countless priorities, and monitoring the health of their website often gets pushed to the bottom of the list. But your website is your 24/7 digital front door. If it’s underperforming, it could […]

The Art of the Logo: When & Why to Redesign

While there’s far more to a brand’s identity than its logo, the importance of visual familiarity can’t be understated. According to a Promotique by Vistaprint survey in 2022:

When Does It Make Sense to Use a Website Pop-Up?

There’s a time and a place for strategic website popups — just like a street vendor selling umbrellas on a sunny day that quickly turns grey, your customers won’t engage unless it makes sense.

In other […]

Zoom to Success: Insider Tips for Nailing Your TV Interview

You’ve scored a Zoom-based TV interview — way to go! But wait, there’s a catch. Now, you’re not just the interviewee, but you’re also your own lighting, audio and make-up crew.

Fear not, this guide will […]

What is “High-Quality” Content, According to Google?

The era of stuffing articles with keywords like a Thanksgiving turkey is over. While traditional SEO tactics such as strategic keyword placement, meta descriptions and internal/external linking are still important, they no longer hold all […]

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Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue.

Careers Media Resource Center

CONNECT

Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252

(480) 269-2291 Contact Us

SOCIALIZE

JOIN OUR EMAIL LIST

Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings.

© 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy