Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: About Samantha Barraza Samantha Barraza is Senior Copywriter at Aker Ink, where she devises impactful PR and marketing content for a range of B2B and B2C clients. Sam shapes narratives that clarify purpose, cut through noise and reinforce brand identity to incite action among both English- and Spanish-speaking target audiences. Creativity and strategy are equally prioritized in Sam’s craft, from blogs, websites, emails and ad copy to long-term content frameworks. Read more. The Branding Mistakes That Cost Businesses Trust, Authority & Long-Term Growth Branding can feel surprisingly elusive. It’s easy to track sales and website traffic, but how do you measure whether people trust your business or understand why you’re the right choice? When the signals are harder to […] By Samantha Barraza | 2026-06-23T10:58:56-07:00 June 23rd, 2026 | Branding | Comments Off on The Branding Mistakes That Cost Businesses Trust, Authority & Long-Term Growth Read More What You Need to Know About Google’s AI Overviews Google has undergone a major AI upgrade that’s already changed how people find information online. Instead of showing a list of links at the top of the results page, it now generates quick, conversational summaries […] By Samantha Barraza | 2026-04-01T13:14:25-07:00 December 1st, 2025 | All Things AI, Content, Digital Marketing/Advertising, SEO | Comments Off on What You Need to Know About Google’s AI Overviews Read More How to Leverage Social Media to Support Employee Recruitment Recruitment is a two-way mirror. Employers today are combing social media to size up candidates, but don’t forget, job seekers are peering right back. More than half of candidates under age 45 now […] By Samantha Barraza | 2025-11-18T13:39:17-07:00 October 3rd, 2025 | Digital Marketing/Advertising | Comments Off on How to Leverage Social Media to Support Employee Recruitment Read More SEO vs. GEO: How Businesses Can Improve Visibility in AI Search The way people research and evaluate companies, products and services is changing fast. According to Forrester, 89% of business-to-business buyers now rely on generative artificial intelligence (AI) as a primary source of […] By Samantha Barraza | 2026-04-01T13:14:37-07:00 August 22nd, 2025 | All Things AI, Content, Digital Marketing/Advertising, Website | Comments Off on SEO vs. GEO: How Businesses Can Improve Visibility in AI Search Read More 2025 Marketing & PR Predictions Every Business Leader Needs to Know We might not have a crystal ball to predict the future, but one thing’s clear: businesses that cling to outdated strategies will eventually find themselves obsolete. The fear of change is real, but stagnation is […] By Samantha Barraza | 2025-11-18T13:39:55-07:00 December 16th, 2024 | PR, Strategy | Comments Off on 2025 Marketing & PR Predictions Every Business Leader Needs to Know Read More It’s Not You, It’s Your Website: 5 Signs It’s Time for a Redesign Business leaders juggle countless priorities, and monitoring the health of their website often gets pushed to the bottom of the list. But your website is your 24/7 digital front door. If it’s underperforming, it could […] By Samantha Barraza | 2025-11-18T13:40:10-07:00 October 21st, 2024 | Branding, Website | Comments Off on It’s Not You, It’s Your Website: 5 Signs It’s Time for a Redesign Read More The Art of the Logo: When & Why to Redesign While there’s far more to a brand’s identity than its logo, the importance of visual familiarity can’t be understated. According to a Promotique by Vistaprint survey in 2022: By Samantha Barraza | 2025-11-18T13:40:21-07:00 September 6th, 2024 | Branding, Strategy | Comments Off on The Art of the Logo: When & Why to Redesign Read More When Does It Make Sense to Use a Website Pop-Up? There’s a time and a place for strategic website popups — just like a street vendor selling umbrellas on a sunny day that quickly turns grey, your customers won’t engage unless it makes sense. In other […] By Samantha Barraza | 2025-11-18T13:40:34-07:00 November 13th, 2023 | Content, Website | Comments Off on When Does It Make Sense to Use a Website Pop-Up? Read More Zoom to Success: Insider Tips for Nailing Your TV Interview You’ve scored a Zoom-based TV interview — way to go! But wait, there’s a catch. Now, you’re not just the interviewee, but you’re also your own lighting, audio and make-up crew. Fear not, this guide will […] By Samantha Barraza | 2025-11-18T13:40:45-07:00 November 10th, 2023 | PR | Comments Off on Zoom to Success: Insider Tips for Nailing Your TV Interview Read More What is “High-Quality” Content, According to Google? The era of stuffing articles with keywords like a Thanksgiving turkey is over. While traditional SEO tactics such as strategic keyword placement, meta descriptions and internal/external linking are still important, they no longer hold all […] By Samantha Barraza | 2025-11-18T13:40:57-07:00 June 30th, 2023 | Content, Website | Comments Off on What is “High-Quality” Content, According to Google? Read More Load More Posts 1 2 Next Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies. AcceptPrivacy Policy Go to Top