CEO Andrea Aker Reveals Pivotal Marketing Strategies Amid Tariff Tensions for In Business

Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Previous Next CEO Andrea Aker Reveals Pivotal Marketing Strategies Amid Tariff Tensions for In Business Tariff whiplash has understandably put marketers on edge — but there’s a veil of opportunity for those who are creative and motivated enough to uncover it. In its latest cover story capturing insights from local leaders on several core facets of running a company, InBusiness Phoenix tapped Aker Ink CEO Andrea Aker for practical perspective on navigating marketing tactics through economic ebbs and flows . As competitors pull back or pause marketing and advertising efforts, she explained, it opens new doors for businesses to capture their market share — doors that might otherwise remain shut if economic conditions were more favorable. In this climate, she encouraged organizations to reevaluate digital advertising and brand messaging, double down on customer retention initiatives and invest in thought leadership, among other strategies. The key, however, is pivoting processes without losing sight of business goals. “The most effective leaders are adaptable,” Andrea wrote. “Shifting marketing and advertising efforts…can help organizations gain the momentum they need to stay visible and connect with their audiences in new ways.” If tariffs have impacted your business, our full suite of marketing and PR services can help you turn volatility into visibility. Read the contribution. By Aker Ink | 2025-11-17T15:40:26-07:00 June 5th, 2025 | Thought Leadership | Comments Off on CEO Andrea Aker Reveals Pivotal Marketing Strategies Amid Tariff Tensions for In Business Related Posts CEO Andrea Aker Breaks Down the Key Branding Challenges Businesses Face When Entering New Markets for Forbes Business Council July 20th, 2026 CEO Andrea Aker Explores the Future of Search in the Age of AI During AZIMA Panel May 29th, 2026 CEO Andrea Aker Outlines Key Elements of Auditing Brand Visibility in AI Platforms for Forbes Business Council April 27th, 2026 CEO Andrea Aker Breaks Down the Messaging Gap Behind Underperforming Marketing Campaigns for Forbes Business Council February 17th, 2026 CEO Andrea Aker Encourages Leaders to Make AI Visibility a Primary PR & Marketing Resolution in AzBusiness January 20th, 2026 Aker Ink Launches New Service to Help Companies Gain Visibility in AI Search Platforms December 3rd, 2025 Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies. AcceptPrivacy Policy Go to Top