CEO Andrea Aker Shares Top Value-Based Team Alignment Tips with Forbes Business Council

Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Previous Next CEO Andrea Aker Shares Top Value-Based Team Alignment Tips with Forbes Business Council Forbes Business Council, an exclusive networking community for senior executives and business owners focused on professional growth, connection and visibility, turned to Aker Ink CEO and recently recruited councilmember Andrea Aker for guidance on adhering to company values. In the article, “15 Key Strategies To Ensure Team Alignment With Your Mission And Values,” Andrea joined fellow members in providing advice for keeping teams engaged through a unified mission. She encouraged business leaders to incorporate “mission moments” into team- or department-wide meetings — because while a company’s values may look good on paper, they often don’t translate well into day-to-day work. “A company’s mission and values won’t hold much meaning if they aren’t lived and breathed throughout the team,” said Andrea. At Aker Ink, team members share core value accolades and “mission moments” in weekly meetings as part of the standard agenda. Tangibly applied each day, the agency’s values include: Quality: Critical thinking, resourcefulness and adhering to deadlines are the pillars of producing high-quality work. Strategic Thinking: A clear vision and set of actions that aligns to the client’s brand and goals will set them ahead of their competitors. Continuous Improvement: Dedicate time to build a network and connections in the PR, marketing and creative fields. Continually seek out best practices, including new ways of thinking and executing. Positive, Can-Do Attitude: In the face of both opportunities and challenges, proactivity, creativity and enthusiasm ensure the most successful outcomes. Balance: Maintain a healthy work/life balance that includes physical and mental wellness. Be flexible, when necessary, to meet goals. Proving these team alignment efforts worthwhile, Aker Ink recently earned repeat recognition as a Top 10 Media Workplace Culture in Ranking Arizona , as well as the #1 Boutique PR Firm in the state for the fourth consecutive year. Read the full Forbes article here. By Aker Ink | 2025-11-17T15:40:49-07:00 April 18th, 2023 | Thought Leadership | Comments Off on CEO Andrea Aker Shares Top Value-Based Team Alignment Tips with Forbes Business Council Related Posts CEO Andrea Aker Breaks Down the Key Branding Challenges Businesses Face When Entering New Markets for Forbes Business Council July 20th, 2026 CEO Andrea Aker Explores the Future of Search in the Age of AI During AZIMA Panel May 29th, 2026 CEO Andrea Aker Outlines Key Elements of Auditing Brand Visibility in AI Platforms for Forbes Business Council April 27th, 2026 CEO Andrea Aker Breaks Down the Messaging Gap Behind Underperforming Marketing Campaigns for Forbes Business Council February 17th, 2026 CEO Andrea Aker Encourages Leaders to Make AI Visibility a Primary PR & Marketing Resolution in AzBusiness January 20th, 2026 Aker Ink Launches New Service to Help Companies Gain Visibility in AI Search Platforms December 3rd, 2025 Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies. AcceptPrivacy Policy Go to Top