Your Digital Business Card: How to Boost Your LinkedIn Presence

Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Previous Next Your Digital Business Card: How to Boost Your LinkedIn Presence When you meet a potential client or business contact, it’s common to exchange business cards. Yet today, that process has expanded to the digital world – now many people connect on LinkedIn, too. Think of LinkedIn as an online extension of your business card. It provides a direct line of communication and 24/7 access to your résumé. LinkedIn may seem like just another “time sucking” social media platform. However, with more than 610 million users, LinkedIn is a real contender, especially in the B2B space. The platform makes it easy to showcase your expertise, including job experience, licenses, awards, special projects and more. When used effectively, LinkedIn can boost your credibility and create opportunities to grow your business. How a PR Team Can Help Creating an effective LinkedIn profile and maintaining a presence on the platform is easier said than done. A PR team can be especially helpful here, applying their knowledge of branding, strategic communication and social media to create a profile that reflects your expertise while prioritizing business goals. PR pros can assist in numerous capacities: Assist with updates to your profile, deftly integrating company messaging throughout your bio and experience while maintaining your unique voiceCreate a strategy to connect with your network, including a posting strategy or even daily management on your behalfPosition you for future board service and thought leadership opportunities via strategic profile content and posts Using LinkedIn Effectively Ready to dive into LinkedIn? Starting off on the right foot will help you foster the right connections and build a rock-solid personal brand. Remember, a PR team can help you build out a strategy that touches all these factors: Check in daily – Even if it’s for just five minutes, make a point to scroll through your LinkedIn feed every day. Like relevant posts, leave comments and share info that applies to your network.Connect with your contacts – Meet someone new at a conference? Find them on LinkedIn and request to connect. Just as you’d add a new contact or sales lead to your CRM, connect on LinkedIn to maintain the relationship and help them remember you!Set a posting schedule – Set a goal for yourself to post once a week to start. Posts can range from company blog posts to interesting articles or business tips you’ve come across. Be yourself – Your personal page is just that: personal! Don’t be afraid to be conversational. Doing so will help you forge more meaningful connections. Update your profile regularly – Your skills, specialties and even your employer will likely change over time. Check out your profile a few times a year and make necessary updates, including community involvement, awards, licenses and more. Is your LinkedIn profile working for you? You’re doing yourself – and your company – a disservice if your profile isn’t complete. Learn more about Aker Ink’s social media marketing services. By Aker Ink | 2025-11-17T15:41:59-07:00 July 19th, 2019 | Branding, Digital Marketing/Advertising | Comments Off on Your Digital Business Card: How to Boost Your LinkedIn Presence Related Posts The Branding Mistakes That Cost Businesses Trust, Authority & Long-Term Growth June 23rd, 2026 Google Ads for Healthcare Providers: Why Campaigns Demand a Smarter Strategy for Compliance, Targeting & Trust June 8th, 2026 The Hidden Challenges of Advertising Senior Living Communities on Social Media May 6th, 2026 Where Does Your Brand Stand in AI Search? Find Out with Aker Ink’s GEO Readiness Audit April 2nd, 2026 Balancing Conversions & Compliance: The Hidden Challenges of Healthcare Advertising on Social Media January 30th, 2026 What You Need to Know About Google’s AI Overviews December 1st, 2025 Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. 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