6 Marketing Lessons from Campaign Signs
Every 17 years, Arizonans experience a particularly heavy cycle of noisy cicadas who leave a mess behind when they shed [...]
Why Blue is Everywhere on the Web: Breaking Down the Psychology of Color Theory
Have you ever noticed how many websites are using a blue color scheme? Trust us, it’s a lot. While blue [...]
Aker Ink Earns Best Logo at the American Marketing Association Spectrum Awards
A foundational brand element, the power of a logo should never be overlooked. It sets the tone and emotional connection [...]
Your Brand Voice Matters – Here’s Why
You have a unique way of communicating. Your voice is different from anyone else’s – and you tell your personal [...]
Why Your Company Needs a Messaging Framework
Ever feel like your company’s external messaging is disjointed? Maybe your competitive value is unknown or unclear to certain audiences? [...]
5 Clues Your Company Needs a Rebrand
A rebrand, while no simple undertaking, can be an opportunity to re-evaluate, hone and polish your company’s public-facing image. When [...]
How to Tackle Your Website Redesign Project
Your website serves as a 24/7 storefront and is the core of nearly every marketing initiative. A solid, strategic website [...]