It’s Not You, It’s Your Website: 5 Signs It’s Time for a Redesign
Business leaders juggle countless priorities, and monitoring the health of their website often gets pushed to the bottom of the [...]
The Art of the Logo: When & Why to Redesign
While there’s far more to a brand’s identity than its logo, the importance of visual familiarity can’t be understated. According [...]
5 Often-Confused Brand Messaging Elements Explained
At the core of every strong brand lies an equally strong messaging framework. To help your clients and customers understand [...]
5 Reasons You Need a New Professional Headshot — And How to Make Yours Pop
Everyone who has tried online dating can tell you a story or 20 about the time they met up with [...]
We Get It: The Importance of an Impactful & Relevant Tagline
Short, snappy taglines that give context into a business, its offerings and its mission can do wonders for increasing brand [...]
6 Marketing Lessons from Campaign Signs
Every 17 years, Arizonans experience a particularly heavy cycle of noisy cicadas who leave a mess behind when they shed [...]
Why Blue is Everywhere on the Web: Breaking Down the Psychology of Color Theory
Have you ever noticed how many websites are using a blue color scheme? Trust us, it’s a lot. While blue [...]
Aker Ink Earns Best Logo at the American Marketing Association Spectrum Awards
A foundational brand element, the power of a logo should never be overlooked. It sets the tone and emotional connection [...]
Your Brand Voice Matters – Here’s Why
You have a unique way of communicating. Your voice is different from anyone else’s – and you tell your personal [...]
Why Your Company Needs a Messaging Framework
Ever feel like your company’s external messaging is disjointed? Maybe your competitive value is unknown or unclear to certain audiences? [...]