Grammar Matters: Why Seemingly Small Mistakes Can Plummet Professionalism & Sales
Picture this: You’re searching the web for a particular product or service, weighing your options and ultimately basing your decision [...]
You’re Doing It Wrong: 10 Steps to Write the Worst Blog Post Ever (And How to Fix Them)
Blogging is a critical content marketing strategy to build your business. Done well, it bolsters your reputation, showcases your thought [...]
Start 2022 Strong with Aker Ink’s Top 2021 Blogs
December wouldn’t be complete without retrospectives —whether it’s Time unveiling its Person of the Year or Spotify providing our personalized [...]
How to Weave Good Storytelling into Your Videos
Video didn’t just kill the radio star. It has taken over the world. People not only watch an exorbitant amount [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers [...]
How COVID-19 Has Changed Content Marketing — And What it Means for Your Business
Content marketing has always been important for businesses. But when the COVID-19 pandemic hit and internet usage soared among Americans, [...]
Aker Ink Explains How Content Marketing Supports Sales Goals in Az Business
Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely [...]
Survey Says… Businesses Need a Refreshed Content Marketing Strategy
How much time is your team spending on content-related administrative tasks – like finding assets, getting correct product information, manually [...]
How Marketing Can Build, Enhance and Fortify Brand Trust
Who do you turn to for reliable information? What organizations do you view as credible? Who – or what – [...]