SEO Misconceptions Explained: Are You Making These Mistakes in Your Strategy?
Ah, the mysterious world of search engine optimization (SEO). You’ve likely heard of this term, but what is it, exactly, [...]
What is “High-Quality” Content, According to Google?
The era of stuffing articles with keywords like a Thanksgiving turkey is over. While traditional SEO tactics such as strategic [...]
The Content Cure: 5 Healthcare Marketing Trends to Acquire & Retain Patients
While today’s consumers have more healthcare options to choose from than ever, this overwhelming selection — coupled with high cost [...]
The Ethics of ChatGPT: Could Bias, Misinformation & Plagiarism Compromise the Integrity of Content?
The latest innovation in AI chatbots, Chat Generative Pre-Trained Transformer (ChatGPT), is the most convenient, efficient and advanced model of [...]
AI vs. Human Content: Why Digital Tools Can’t Replace a Writer’s Touch
Artificial Intelligence (AI) has emerged as a groundbreaking tool to reduce operational, labor and cost demands for a wide range [...]
Andrea Aker & Bri Gibson Educate Arizona CPAs About Video Storytelling
To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous [...]
Breaking Down White Hat, Gray Hat and Black Hat SEO
SEO is a vast topic with a range of approaches, commonly bucketed into three categories: white hat, gray hat and [...]
5 Reasons Why Content Marketing Is Key for Quality Customer Service
Exceptional customer service is critical to running a successful company — and it should be. Genuine relationships and strategic problem [...]
Grammar Matters: Why Seemingly Small Mistakes Can Plummet Professionalism & Sales
Picture this: You’re searching the web for a particular product or service, weighing your options and ultimately basing your decision [...]
You’re Doing It Wrong: 10 Steps to Write the Worst Blog Post Ever (And How to Fix Them)
Blogging is a critical content marketing strategy to build your business. Done well, it bolsters your reputation, showcases your thought [...]