4 Tips to Weather Any Crisis (Including Ones in Russia)
In the weeks immediately following Russia’s invasion of Ukraine, hundreds of companies announced plans to pause operations and, in some [...]
How to Combat a Misinformation Crisis in Your Industry
It’s proven that lies spread faster than truth online. A 2019 MIT study found false news online travels “farther, faster, [...]
Andrea Aker Provides Phoenix Business Journal Readers with 4 Questions to Ask Before Backing Social Causes
Covid-19, #BlackLivesMatter, #MeToo, climate change and other societal turning points transformed how businesses operate. Some struggled how to communicate their [...]
4 Things to Do Before Making Social Statements
The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events [...]
Aker Ink Counsels Green Entrepreneur Readers on Content Marketing During a Crisis
Businesses are facing unprecedented change as the world grapples with a pandemic and the ensuing economic fallout. While content marketing [...]
Andrea Aker Advises In Business Readers on Post-Crisis Communication Strategies
Knowing many of its readers are unsure how to move forward in a volatile climate while remaining sensitive to the [...]
How to Use Social Media to Tame Fallout from a Crisis
You already know social media is central to your business’ marketing strategy. It can be used to connect with customers [...]
Why You Should Ramp Up Content Marketing During a Crisis
During widespread crises, such as the coronavirus pandemic, companies need to address internal and external issues quickly and with nuance. [...]
6 Things to Consider Before Sending Another Coronavirus Email
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes [...]
Going Remote? Here’s How to Maintain Internal Communications and Collaboration
Canceled events. Self-imposed quarantine. Widespread uncertainty. These are just a few of the issues businesses everywhere are facing due to [...]