You’re Doing It Wrong: How to Screw Up Your Email Marketing Campaigns
Writing may be a subjective craft — but in the marketing world, there are some exceptions. Email campaigns, for one, [...]
The Power of an Email Subject Line
First impressions can make or break a business’s marketing strategy — and email subject lines are no exception. Only about [...]
How to Increase Newsletter Subscribers
One of the most effective email marketing tactics for selling products and educating target audiences is a newsletter. To increase [...]
Four Ways to Reinvigorate Stale Customers with Email Marketing
Growing a high-quality, segmented email database can seem overwhelming or daunting at times, but the effort is always worth it. [...]
Why You Shouldn’t Buy Email Lists
Building a targeted and engaged email marketing list is time consuming. Many professionals wish they could simply click their heels [...]
Email Marketing Isn’t Dead, But Your Strategy Might Be
Email is an essential marketing tool for businesses, regardless of size or industry. According to a 2020 Litmus report, the [...]
3 Easy Ways for E-commerce Companies to Automate Marketing Processes
The invention of the printing press in the 15th century enabled the rapid distribution of information and ultimately changed the [...]
6 Things to Consider Before Sending Another Coronavirus Email
Public relations professionals are very accustomed to being asked what they do, which makes the “What I actually do” memes [...]
How to Increase the Effectiveness of B2B Email Newsletters
Email marketing can be a highly effective tactic for building brand awareness and generating leads. In the B2B world, email [...]
6 Types of Marketing Emails That Get Trashed
Email marketing, when done well, can be one of the most effective ways to attract, captivate and delight your audience. [...]