6 Marketing Ideas for Healthcare Organizations That Want to Reach More Patients
Healthcare organizations face a unique set of obstacles in advertising, PR and marketing, from adhering to HIPAA and other regulations [...]
How to Navigate Data Privacy Laws to Target Digital Audiences in a Cookie-less World
By: Bri Gibson, Marketing Manager, Aker Ink Scott Bennett, Partner, Coppersmith Brockelman New data privacy laws and cookie bans [...]
Podcasts to Help You Build Your Business
Ambitious entrepreneurs and leaders are continually seeking new ways to bring in business, manage teams and thrive in tumultuous times. [...]
Aker Ink Shares Spooky Good Productivity Tricks and Marketing Treats
As children, there was nothing worse than getting a box of raisins while trick or treating. Unless it was Dots, [...]
Four Ways to Reinvigorate Stale Customers with Email Marketing
Growing a high-quality, segmented email database can seem overwhelming or daunting at times, but the effort is always worth it. [...]
How Great UX & UI Can Help You Win Website Conversions
You may have heard the terms UX and UI thrown around these days, but do you really know what they [...]
How to Weave Good Storytelling into Your Videos
Video didn’t just kill the radio star. It has taken over the world. People not only watch an exorbitant amount [...]
How to Determine Whether a Social Media Influencer is Effective
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]
Why Your Business Needs an Online Review Strategy
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are [...]
Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]