How to Determine Whether a Social Media Influencer is Effective
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]
Why Your Business Needs an Online Review Strategy
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are [...]
Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]
Aker Ink Informs UpCity Readers on Marketing Communications Audit Best Practices
Marketing communications audits ensure a company’s messaging keeps pace with a swiftly changing world, yet many businesses don’t take the [...]
Winner of Case Study Giveaway Unveiled! Introducing Elevate Nepal
Instagram isn’t only for sharing selfies and pictures of your #brunch. It’s also a place to snag a free case [...]
Are You Making these 5 Facebook Advertising Mistakes?
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers [...]
3 Easy Ways for E-commerce Companies to Automate Marketing Processes
The invention of the printing press in the 15th century enabled the rapid distribution of information and ultimately changed the [...]
Tricky PR & Marketing Concepts Explained in 140 Characters or Less
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated [...]