The Marketing Department Conundrum: Should You Enlist an Agency or Hire In House?
It’s a question that leaders must grapple with throughout all phases of growth and maturity – when does it make [...]
2025 Marketing & PR Predictions Every Business Leader Needs to Know
We might not have a crystal ball to predict the future, but one thing’s clear: businesses that cling to outdated [...]
Benefits and Downsides to Emoji Use in the Workplace
Emoji are having a moment. Those silly smiley faces 🤪 and funny graphics 🥸 we exchange in emails 📧, social [...]
5 Reasons You Need a New Professional Headshot — And How to Make Yours Pop
Everyone who has tried online dating can tell you a story or 20 about the time they met up with [...]
Andrea Aker & Bri Gibson Educate Arizona CPAs About Video Storytelling
To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous [...]
6 Marketing Lessons from Campaign Signs
Every 17 years, Arizonans experience a particularly heavy cycle of noisy cicadas who leave a mess behind when they shed [...]
6 Marketing Ideas for Healthcare Organizations That Want to Reach More Patients
Healthcare organizations face a unique set of obstacles in advertising, PR and marketing, from adhering to HIPAA and other regulations [...]
How to Navigate Data Privacy Laws to Target Digital Audiences in a Cookie-less World
By: Bri Gibson, Marketing Manager, Aker Ink Scott Bennett, Partner, Coppersmith Brockelman New data privacy laws and cookie bans [...]
Podcasts to Help You Build Your Business
Ambitious entrepreneurs and leaders are continually seeking new ways to bring in business, manage teams and thrive in tumultuous times. [...]
Aker Ink Shares Spooky Good Productivity Tricks and Marketing Treats
As children, there was nothing worse than getting a box of raisins while trick or treating. Unless it was Dots, [...]