Are You Making these 5 Facebook Advertising Mistakes?
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers [...]
3 Easy Ways for E-commerce Companies to Automate Marketing Processes
The invention of the printing press in the 15th century enabled the rapid distribution of information and ultimately changed the [...]
Tricky PR & Marketing Concepts Explained in 140 Characters or Less
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated [...]
How COVID-19 Has Changed Content Marketing — And What it Means for Your Business
Content marketing has always been important for businesses. But when the COVID-19 pandemic hit and internet usage soared among Americans, [...]
Your FAQ Page is More Valuable Than You Think
At first glance, a frequently asked questions (FAQ) web page might not seem like anything special. It may pale in [...]
Old School vs. New School: Aker Ink Celebrates the Best Marketing Tools
Going back to school looks a little different this year, with many kids learning remotely for at least a few [...]
Taylor Haynes Promoted to Content Manager
As Aker Ink PR & Marketing continues to expand in the digital, social and content spaces, we’re proud to announce [...]