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Media Relations

5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique

Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]

By |2021-09-20T18:37:43+00:00April 22, 2021|Media Relations, PR|Comments Off on 5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique

The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication

Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts [...]

By |2021-09-02T23:42:45+00:00March 22, 2021|Client News, Media Relations, Story Behind the Story|Comments Off on The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication
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