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Media Relations

Story Behind the Story: How Aker Ink Transformed a Nonprofit Credit Counseling Agency Into a Trusted, Sought-after Media Source

As a former journalist, I know the value of a good source. Someone who’s an expert in their field, understands [...]

By |2022-08-03T10:18:10-07:00July 8, 2022|Media Relations, Story Behind the Story, Strategy|Comments Off on Story Behind the Story: How Aker Ink Transformed a Nonprofit Credit Counseling Agency Into a Trusted, Sought-after Media Source

5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique

Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]

By |2021-09-20T18:37:43-07:00April 22, 2021|Media Relations, PR|Comments Off on 5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique

The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication

Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts [...]

By |2021-09-02T23:42:45-07:00March 22, 2021|Client News, Media Relations, Story Behind the Story|Comments Off on The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication
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