How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]
9 Things You’ll Never Hear a Reporter Say
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The [...]
How to Ace Television Interviews in the Zoom Era
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump [...]
What Not to Say During a Media Interview
A media interview is a lot like a date. It’s where you begin the process of building a relationship — [...]
How to Identify Stories That Reporters Want to Write About Your Business
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But [...]
Why Every Spokesperson Should Understand the “Block-and-Bridge” Technique
An experienced media spokesperson will be the first to admit that interviews with journalists aren’t always easy. When reporters try [...]
How to Maximize Your Company’s Online Newsroom
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to [...]
Don’t be Thrown Off by the One Question Journalists Will Always Ask
Picture this: You sit down with a journalist from the local paper or news site. The journalist has done their [...]
Keeping Expectations in Check: What Every Source Needs to Understand About the Media
Media relations is a central component of a public relations campaign. Educated and savvy sources can determine just how successful [...]