What Journalists Need & Want from Your Interview
Media interviews: some people love them. Many others would rather walk on a tightrope between two skyscrapers. It’s not uncommon [...]
A Deep Dive Into Media Interview Techniques
Interviews with journalists can seem daunting. But with sufficient preparation and an understanding of how to use a variety of [...]
Top 5 Public Speaking Tips to Help You Shine on Stage (From a PR Pro & Former Theatre Major)
Public speaking is arguably one of the most intimidating tasks to tackle in any job or industry. While some may [...]
Story Behind the Story: How Aker Ink Transformed a Nonprofit Credit Counseling Agency Into a Trusted, Sought-after Media Source
As a former journalist, I know the value of a good source. Someone who’s an expert in their field, understands [...]
Media Madness: Understanding the Psychology of Reporters
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline [...]
5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]
The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication
Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts [...]
How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]
9 Things You’ll Never Hear a Reporter Say
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The [...]