Story Behind the Story: How Aker Ink Transformed a Nonprofit Credit Counseling Agency Into a Trusted, Sought-after Media Source
As a former journalist, I know the value of a good source. Someone who’s an expert in their field, understands [...]
Media Madness: Understanding the Psychology of Reporters
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline [...]
5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]
The Story Behind the Story: How Aker Ink Secured National Exposure for a Local Clinic with a Top Parenting Publication
Radio broadcaster Paul Harvey was famous for his The Rest of the Story segments, which presented little-known or forgotten facts [...]
How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]
9 Things You’ll Never Hear a Reporter Say
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The [...]
How to Ace Television Interviews in the Zoom Era
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump [...]
What Not to Say During a Media Interview
A media interview is a lot like a date. It’s where you begin the process of building a relationship — [...]
How to Identify Stories That Reporters Want to Write About Your Business
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But [...]