No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability
Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? [...]
Tricky PR & Marketing Concepts Explained in 140 Characters or Less
In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated [...]
9 Things You’ll Never Hear a Reporter Say
Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The [...]
13 Hits for 13 Years: Andrea Aker Shares Highlights from the Aker Ink Journey
Running and growing Aker Ink is one of my life’s greatest joys. I wholeheartedly love my craft, our team and [...]
5 Things You Didn’t Know About Director of PR Valliere Jones
When Valliere joined Aker Ink in February 2020, it was immediately clear she brought a wealth of expertise and serious [...]
How to Ace Television Interviews in the Zoom Era
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump [...]
Aker Ink Gains Global Network, International Business Opportunities Through IPRN
In a move that will expand the agency’s global PR resources, Aker Ink was selected to join International Public Relations [...]
How Marketing Can Build, Enhance and Fortify Brand Trust
Who do you turn to for reliable information? What organizations do you view as credible? Who – or what – [...]