Local SEO: When & Why You Need It
SEO – or search engine optimization – is a strategic process that helps your company rank higher in search engines. [...]
5 Things You Didn’t Know About Copywriter Hannah Trull
In addition to crafting engaging copy for websites, blogs and beyond as Copywriter, Hannah’s also a top-notch chef, proud cat [...]
4 Tips to Weather Any Crisis (Including Ones in Russia)
In the weeks immediately following Russia’s invasion of Ukraine, hundreds of companies announced plans to pause operations and, in some [...]
5 Things You Didn’t Know About Social Media Strategist Bianca Martinez
When Social Media Strategist Bianca Martinez isn’t devising paid and organic social campaigns, she’s tapping into her inner daredevil, running [...]
Media Madness: Understanding the Psychology of Reporters
To those outside the media, reporters can seem like strange beings. They’re often skeptical, come off as blunt (or borderline [...]
5 Things You Didn’t Know About Digital Marketing Strategist Daniel Ziffer
Our Swiss Army knife is more than meets the eye. In addition to driving digital strategies and churning out stellar [...]
5 Scenarios When Every Spokesperson Should Turn to the Block-and-Bridge Technique
Most company spokespeople quickly learn interviews with journalists aren’t always as simple as providing ready answers to softball questions. Sometimes, [...]
How to Combat a Misinformation Crisis in Your Industry
It’s proven that lies spread faster than truth online. A 2019 MIT study found false news online travels “farther, faster, [...]
How to Be a Dynamic, Sought-After Spokesperson
When pursuing media coverage or responding to media inquiries, an effective spokesperson (or handful of quality spokespeople) is key in [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]