Proof That Resonates: Why Awards & Recognitions Belong in Your PR Strategy
Awards are more than just a pat on the back, a feature on your website or a dust catcher on [...]
Break Through the Noise: Storylines That Catch a Reporter’s Eye
Journalists receive a relentless stream of press releases, cold pitches and “just checking in” emails every day. Only a fraction [...]
Insights from a Former Business Reporter Turned PR Pro: How to Become a Repeat Source
Between producing quick daily articles and investing in long-term reporting to churn out an excellent cover story, reporters have a [...]
2025 Marketing & PR Predictions Every Business Leader Needs to Know
We might not have a crystal ball to predict the future, but one thing’s clear: businesses that cling to outdated [...]
Aker Ink Honored for Media Relations & Digital Campaigns at PRSA Phoenix’s 2024 Copper Anvil Awards
At the Public Relations Society of America’s 2024 Copper Anvil Awards, Aker Ink was honored with two top accolades — [...]
PRNEWS’ Nonprofit Awards Honor Aker Ink for Media Relations
Spotlighted on a national stage, our media outreach campaigns for Phoenix REALTORS® secured high honors at the 2024 PRNEWS’ Nonprofit [...]
What Journalists Need & Want from Your Interview
Media interviews: some people love them. Many others would rather walk on a tightrope between two skyscrapers. It’s not uncommon [...]
A Deep Dive Into Media Interview Techniques
Interviews with journalists can seem daunting. But with sufficient preparation and an understanding of how to use a variety of [...]
Zoom to Success: Insider Tips for Nailing Your TV Interview
You’ve scored a Zoom-based TV interview — way to go! But wait, there’s a catch. Now, you’re not just the [...]
Aker Ink Earns Top Honors at PRSA Copper Anvil Awards for Phoenix REALTORS® Media Relations Campaign
At PRSA Phoenix’s 2023 Copper Anvil Awards, Aker Ink took home the night’s highest campaign accolade – the PRSA Judge’s [...]