Lauren Garstecki Shares Paid and Organic Social Media Expertise on AZIMA Panel
How do paid and organic social media strategies align? Aker Ink Managing Director Lauren Garstecki provided insights into this common [...]
How do paid and organic social media strategies align? Aker Ink Managing Director Lauren Garstecki provided insights into this common [...]
What exactly is the LinkedIn algorithm? In simple terms, all social media algorithms are designed to determine the most relevant [...]
Beyond the typical networking, resume assessments and industry insights, LinkedIn can also be a valuable tool for enhancing thought leadership [...]
To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous [...]
Much bigger than just a tool to keep track of colleagues, search for jobs and find the latest business trends [...]
Algorithms this, algorithms that. When it comes to social media, “the algorithm” seems like an empty buzzword, but it’s actually [...]
There are abundant ways businesses can connect with their communities on social media. In addition to publishing their own quality [...]
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as [...]