Lauren Garstecki Shares Paid and Organic Social Media Expertise on AZIMA Panel
How do paid and organic social media strategies align? Aker Ink Managing Director Lauren Garstecki provided insights into this common [...]
Here’s How to Navigate LinkedIn’s Most Recent Algorithm Changes
What exactly is the LinkedIn algorithm? In simple terms, all social media algorithms are designed to determine the most relevant [...]
Best Practices to Boost Your Personal & Professional LinkedIn Presence
Beyond the typical networking, resume assessments and industry insights, LinkedIn can also be a valuable tool for enhancing thought leadership [...]
Andrea Aker & Bri Gibson Educate Arizona CPAs About Video Storytelling
To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous [...]
3 Opportunities Your Business May Not Be Leveraging on LinkedIn
Much bigger than just a tool to keep track of colleagues, search for jobs and find the latest business trends [...]
5 Ways Social Media Algorithms Affect Your Business
Algorithms this, algorithms that. When it comes to social media, “the algorithm” seems like an empty buzzword, but it’s actually [...]
Social Media Influencers, Brand Ambassadors and Affiliates – What’s the Difference?
There are abundant ways businesses can connect with their communities on social media. In addition to publishing their own quality [...]
How to Determine Whether a Social Media Influencer is Effective
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]
Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]
Are You Making these 5 Facebook Advertising Mistakes?
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as [...]