Andrea Aker & Bri Gibson Educate Arizona CPAs About Video Storytelling
To combat a waning number of young professionals entering the accounting field, the Arizona Society of CPAs is launching numerous [...]
3 Opportunities Your Business May Not Be Leveraging on LinkedIn
Much bigger than just a tool to keep track of colleagues, search for jobs and find the latest business trends [...]
5 Ways Social Media Algorithms Affect Your Business
Algorithms this, algorithms that. When it comes to social media, “the algorithm” seems like an empty buzzword, but it’s actually [...]
Social Media Influencers, Brand Ambassadors and Affiliates – What’s the Difference?
There are abundant ways businesses can connect with their communities on social media. In addition to publishing their own quality [...]
How to Determine Whether a Social Media Influencer is Effective
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]
Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]
Are You Making these 5 Facebook Advertising Mistakes?
More than 9 million businesses are now relying on or experimenting with Facebook advertising. The platform has solidified itself as [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
How to Maximize Your Business’ Instagram Discoverability
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the [...]
4 Things to Do Before Making Social Statements
The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events [...]