No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
How to Maximize Your Business’ Instagram Discoverability
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the [...]
4 Things to Do Before Making Social Statements
The old adage “Marry in haste, repent at leisure” is good advice not only for relationships, but also—as recent events [...]
How to Spot Fake Social Media Influencers
The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a [...]
To Gram or Not to Gram: Should Your B2B Company Have an Instagram Profile?
As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and [...]
How to Use Social Media to Tame Fallout from a Crisis
You already know social media is central to your business’ marketing strategy. It can be used to connect with customers [...]
5 Fantastic Instagram Tools to Benefit Your Business
Once dismissed as a venue for food and travel porn, Instagram now sees more than 200 million users visiting at [...]
Instagram Live: How to Plan, Execute and Succeed with This Social Media Feature
Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion [...]
Think Small for Big Results: The Business Case for Instagram Micro-Influencers
From fitness gurus and fashion icons to foodies and adorable animals, influencers have exploded on social media. If you are [...]
Marketing Strategies to Help B2B Companies Stand Out in the Crowded Cannabis Industry
To say the cannabis industry is booming is an understatement. Few industries in recent memory have taken off with the [...]