How to Determine Whether a Social Media Influencer is Effective
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]
Why Your Business Needs an Online Review Strategy
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are [...]
Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers [...]
How to Maximize Your Business’ Instagram Discoverability
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the [...]
Your FAQ Page is More Valuable Than You Think
At first glance, a frequently asked questions (FAQ) web page might not seem like anything special. It may pale in [...]
Aker Ink Explains How Content Marketing Supports Sales Goals in Az Business
Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely [...]
To Gram or Not to Gram: Should Your B2B Company Have an Instagram Profile?
As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and [...]