The Art of the Logo: When & Why to Redesign
While there’s far more to a brand’s identity than its logo, the importance of visual familiarity can’t be understated. According [...]
Important 2024 Email Marketing Updates: Prepare for Stricter Anti-Spam Rules
Are your email campaigns safe from these upcoming search engine spam “red flags,” or is it time to take a [...]
Marketing & PR Initiatives Entrepreneurs Should Prioritize in 2024
There are many demands on an entrepreneur’s time, and it can be difficult to focus on the future with so [...]
5 Often-Confused Brand Messaging Elements Explained
At the core of every strong brand lies an equally strong messaging framework. To help your clients and customers understand [...]
6 Signs Your Website is Outdated and How to Maximize its Potential
A website is typically the first experience a customer has with your business. But if that website is outdated, isn’t [...]
Story Behind the Story: How Aker Ink Transformed a Nonprofit Credit Counseling Agency Into a Trusted, Sought-after Media Source
As a former journalist, I know the value of a good source. Someone who’s an expert in their field, understands [...]
Would Your Business Benefit from Live Chat Software on Your Website?
Live chat software is a type of customer service software that allows for instant, real-time communication between customers and businesses. [...]
You’re Doing It Wrong: 10 Steps to Write the Worst Blog Post Ever (And How to Fix Them)
Blogging is a critical content marketing strategy to build your business. Done well, it bolsters your reputation, showcases your thought [...]
Why the Backend of Every WordPress Site Needs to be Updated Routinely
WordPress is the world’s most popular content management, powering more than a third of all websites. The open-source platform makes [...]
Podcasts to Help You Build Your Business
Ambitious entrepreneurs and leaders are continually seeking new ways to bring in business, manage teams and thrive in tumultuous times. [...]