Four Ways to Reinvigorate Stale Customers with Email Marketing
Growing a high-quality, segmented email database can seem overwhelming or daunting at times, but the effort is always worth it. [...]
How to Weave Good Storytelling into Your Videos
Video didn’t just kill the radio star. It has taken over the world. People not only watch an exorbitant amount [...]
Social Media Influencers, Brand Ambassadors and Affiliates – What’s the Difference?
There are abundant ways businesses can connect with their communities on social media. In addition to publishing their own quality [...]
How to Determine Whether a Social Media Influencer is Effective
Influencer marketing has grown rapidly, increasing at an estimated 50% year after year according to Influencer Marketing Hub (2020). This facet [...]
Why Your Business Needs an Online Review Strategy
Where’s the first place you look when you’re in the market for a new gizmo or home service? Chances are [...]
Andrea Aker Educates In Business Readers on Key Digital Marketing Trends for 2021
Knowing its readers had a challenging year, In Business called on business strategist and marketing expert Andrea Aker for insights [...]
No Going Back: Applying 2020 Marketing Lessons in a New Year
What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for [...]
Lessons Learned From a Year of Collaborative Writing
Once upon a time, there was a PR and marketing agency that decided to write a new short story every [...]
New Study Offers Insights into State of B2B Content Marketing, Unveils Trends for New Year
2020 has been nothing short of a rollercoaster. Between a pandemic, social uprisings, economic woes and more, B2B content marketers [...]
How to Maximize Your Business’ Instagram Discoverability
Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the [...]