To capture and maintain a competitive edge, businesses need to continually evaluate their marketing and communication practices to ensure alignment with the greater vision and tap into new opportunities – especially in an age with rapid advancements in artificial intelligence and other technologies.
To help companies examine these practices, Aker Ink CEO Andrea Aker authored an article for Forbes Business Council highlighting when and how to audit their campaigns.
“Consistent audits are essential for high-performing marketing programs, as people, offerings and technologies are constantly changing,” Andrea wrote.
To help overcome internal bias and identify potential blind spots, Andrea recommends tapping an external resource — like a marketing agency. External experts bring a fresh perspective, as well as diverse industry knowledge, access to advanced tools and specialized professionals.
Forbes Business Council is an exclusive networking community for senior executives and business owners focused on professional growth, connection and visibility. Andrea is a council member trusted to provide insights on a variety of PR, marketing and business strategy topics.
Read the full article and request an audit for your organization.
