The Chandler Chamber of Commerce Women in Leadership program recently invited Aker Ink CEO Andrea Aker — a seasoned executive, thought leader and speaker — to present to entrepreneurs and business leaders on the biggest marketing pitfalls.
From broad concepts such as differences among marketing, advertising and PR, to investing in brand messaging, customer relationship management (CRM) platforms and modern websites, Andrea emphasized why neglecting certain tactics can cause a ripple effect hindering organization-wide goals.
With a little patience for lead generation, a steady focus on facts over feelings and realistic role assignments, businesses can reach their goals faster and more effectively.
Chandler Chamber’s Women in Leadership program empowers and propels women into business success through education, networking and mentor programs, serving as a go-to resource for women interested in developing critical business and leadership skills.
Learn more about Andrea.
