The past two years have rocked the business development landscape, and even tried-and-true digital tactics may look different now. To help companies kick off the new year successfully, CEO Andrea Aker crafted an article for Az Business outlining where to focus marketing efforts in this climate.

Andrea suggests businesses reevaluate their target audiences, invest in their websites, commit to building a healthy email database, integrate video into social media storytelling and optimize digital lead capture at events. Read the full article for the detailed rundown.

If your business needs a jolt or fresh perspective heading into the new year, request a marketing and PR audit with Aker Ink.