With several search engine optimization (SEO) misconceptions overtaking the general business community, Aker Ink CEO Andrea Aker recently set the record straight with myth-busting facts in her latest article for Az Business.

She noted three key elements for a successful strategy: On-page SEO (meta titles, meta descriptions and webpage copy), off-page SEO (i.e., backlinking from other industry experts) and technical SEO elements (such as site load time and mobile friendliness).

Additionally, Andrea reinforced that effective SEO is a long-term strategy requiring patience and consistent fresh content.

Read the full article.