In her latest article for the Forbes Business Council, Aker Ink CEO Andrea Aker shared common marketing mistakes that startups tend to make as they build their foundations and evolve to the next level.
She emphasized the importance of developing strategic brand messaging and investing in the right digital infrastructure. Additionally, she reviewed the various types of campaigns startups must engage in, along with realistic expectations.
While startup leaders often wear many hats, Andrea advises founders to tap outside experts to forge strategies that drive the right level of awareness, leads and sales.
Forbes Business Council is an exclusive networking community for senior executives and business owners focused on professional growth, connection and visibility. Andrea is a councilmember trusted to provide insights on a variety of PR, marketing and business strategy topics.
