With inflation, market volatility and recession rumors on the rise, Forbes Business Council tapped CEO and councilmember Andrea Aker to offer insights on how B2B companies can ensure client loyalty despite high competition and economic turmoil for executives.
In her first independent article for the Council, Andrea stressed the importance of building a solid foundation, educating clients, centralizing communications and showing appreciation creatively and memorably.
Additionally, Andrea explained that vendors need to perform and prove their value constantly, building authentic relationships to retain the business.
Forbes Business Council is an exclusive networking community for senior executives and business owners focused on professional growth, connection and visibility. As a recruited councilmember and recently one of In Business’ 2023 Women of Achievement, Forbes often turns to Andrea Aker for important company insights.
