Email marketing is one of the most effective marketing tactics at a business’ disposal ― if they abide by best practices and spam laws. No one wants to be buried in advertisements they didn’t sign up for. If you don’t like spam, you can expect prospective clients won’t either.
We help businesses navigate the rules and expectations of their audiences while delivering content that people want to read. From newsletters and eblasts to drip campaigns and automated customer service emails, our content is developed thoughtfully, with a deep understanding of the recipient’s needs and pain points.
It’s also important to note that effective email marketing goes beyond the content itself. We help our clients build quality email lists, establish sales processes that integrate with email marketing efforts and closely monitor metrics so we can make needed adjustments.
Aker Ink is a HubSpot Solutions Provider, though we are accustomed to numerous email marketing platforms. HubSpot is a complete marketing and sales CRM solution that not only serves as an email marketing platform, but also offers additional lead generation and automation capabilities.