Inbound Marketing for Attracting
the Right Prospects

Inbound Marketing for Attracting the Right Prospects

An inbound marketing strategy uses a combination of digital marketing and advertising tactics to draw the right prospects into your website and through a conversion funnel. It can educate, entertain or empower, establishing thought leadership and generating leads.

It can be dizzying to navigate the digital marketing opportunities available to businesses today. What works for one business can lead another astray. An effective inbound marketing approach is highly individualized, and we help our clients understand which routes align with their budgets, needs and goals.

Content Marketing

As masterful storytellers who understand the nuances between education and persuasion, we know how to develop content that resonates with virtually any audience.

Strategically developed content attracts prospects in numerous fashions. For instance, you can draw in visitors through search engines with optimized blogs, or you can use an in-depth whitepaper as an incentive to sign up for email communications or fill out a web form. We advise our clients on what types of content to use, in which manners, to achieve specific outcomes.

Dive deeper into our content marketing services.

Email Marketing

Email marketing is one of the most effective marketing tactics at a business’ disposal ― if they abide by best practices and spam laws. No one wants to be buried in advertisements they didn’t sign up for. If you don’t like spam, you can expect prospective clients won’t either.

We help businesses navigate the rules and expectations of their audiences while delivering content that people want to read. From newsletters and eblasts to drip campaigns and automated customer service emails, our content is developed thoughtfully, with a deep understanding of the recipient’s needs and pain points.

It’s also important to note that effective email marketing goes beyond the content itself. We help our clients build quality email lists, establish sales processes that integrate with email marketing efforts and closely monitor metrics so we can make needed adjustments.

Aker Ink is a HubSpot Solutions Provider, though we are accustomed to numerous email marketing platforms. HubSpot is a complete marketing and sales CRM solution that not only serves as an email marketing platform, but also offers additional lead generation and automation capabilities.

Social Media Marketing

Businesses have mere seconds to capture attention in social feeds. Compelling visuals and memorable messaging are essential for inbound success. We can develop and execute a comprehensive social media strategy that aligns with short-term and long-term marketing goals, integrating paid and organic tactics to connect with your audience and drive engagement.

We oversee both organic and paid social media campaigns, helping our clients navigate the optimal combination to achieve business objectives, such as boosting awareness, growing an audience and driving conversions. We are well versed with numerous types of paid social media tactics, audience targeting best practices and reporting.

Dive deeper into our social media services.

Search Engine Optimization (SEO)

A website, alone, doesn’t cut it anymore. You are competing for visibility with seemingly infinite competitor sites, blogs and news outlets. A multi-faceted SEO strategy helps you attract the right customers, prospects, partners and media. It takes a concerted effort to be found online.

Not only can we develop an eye-catching and functional website, we can help you implement three facets of SEO:

On-Page SEO

High-quality content
Optimized images
Keywords (w/o stuffing)
URL structure
Intuitive design

Off-Page SEO

Digital PR
Content marketing
Social media marketing
Strategic link building

Technical SEO

Responsive design
Schema markup
Page speed

Paid Search & PPC

Pay-per-click (PPC) advertising on Google can position your business at the top of search results to quickly reach the precise customers you want. The process requires research, analysis, audience targeting and management, keyword deftness and a deep understanding of budgeting, bidding strategies and positioning.

Whether you’re aiming to drive awareness, boost traffic or drive leads, we can build an ad campaign tailored to your specific needs.

Learn more about our PPC advertising services and approach to maximize Google Advertising.

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