Purchasing email lists is a poor practice that yields unimpressive results, if any. To help guide marketers toward more efficient email strategies, Bri Gibson crafted an article for the Phoenix chapter of the American Marketing Association highlighting the value of growing email lists organically.

Bri discussed key reasons why paid lists can backfire for businesses, from targeting static contacts to violating SPAM laws and tarnishing reputations among email service providers.

Bri Gibson offers expertise in project management, strategic planning and data-driven decision making as Marketing Manager for Aker Ink. Responsible for devising and executing inbound marketing strategies, she ensures a company’s digital footprint is thoughtful, targeted and generates the right results based on their business development goals.

Read the full article here.