Mary Little is a fervent advocate of integrated marketing and public relations programs who brings a wealth of expertise in consumer marketing, brand management and product promotion for well-respected local and national brands.
With a career that spans more than two decades, Mary is a public relations professional who can do it all – from planning and writing to publicity, promotions, stakeholder communications and more.
Mary is a creative thinker whose inventiveness and strategic counsel has translated great ideas into solid results for a wide range of clients from education and healthcare to financial services and more. In short, she knows how to leverage all of the tools in the PR toolbox to help her clients build awareness and drive measurable business results.
Prior to joining Aker Ink, Mary was founder and president of Strategic Ink, a public relations agency specifically launched to deliver senior-level public relations counsel and communications support to agencies across the Valley in need of seasoned assistance. During her time with Strategic Ink, Mary flexed her creative muscle developing smart plans and high-impact communications for some of the most prominent agencies in Phoenix.
She honed her client-centric skills at Cramer-Krasselt in Phoenix where she spent more than a decade driving multi-faceted communications programs that included media relations, grand openings, collateral, promotions and more. From helping the team create an award-winning campaign announcing Phoenix Children’s Hospital’s $588 million expansion to planning and supporting campaigns for well-known brands, including University of Phoenix, Grand Canyon University, RA Sushi and Arizona Science Center.
Mary joined Cramer-Krasselt from the Canadian office of an international public relations agency, where she served well-known brands such as Procter & Gamble, Sunkist Growers and Mead Johnson Nutritionals. She also brings expertise in the non-profit sector, having developed award-winning public relations programs for The Canadian National Institute for the Blind.
Originally from Canada, Mary is a graduate of York University and Centennial College, both in Toronto. She became a proud American citizen in 2017.
Actively involved in her local Girl Scouts troop, Mary has also served on the board of her daughter’s school Boosters, raising money and creating memorable experiences for students, staff and the greater school community.
When not working, Mary has become quite proficient in managing last-minute elementary school projects and, alongside her husband Steve, trying to remember how to complete long division problems. Together with Steve and their daughter Reagan, she is also official treat dispenser, laser-pointer operator and tug-of-war opponent of their Corgi – Ozzy.